Customers with Habits
and Motivations

Personalised basket data transforms your customers from anonymous purchasers, to individuals with habits, tastes and motivations.

Know your customer.

Yoyo is designed to make the customer transaction as valuable as possible. From every customer transaction, basket data is produced alongside traditional data. This opens up a world of understanding and insight.

Customers with Habits and Motivations

With deeper understanding comes the ability to segment your customers in ways that can benefit your business. Yoyo has three primary segments, which can be broken down into individual traits and mixed and matched to create tailored segments:

  • Profile (store, area)

  • Preference (by product, category and price)

  • Behaviour (days and times they shop, spend brackets)

Increase Sales

With customers segmented to your needs, you can then start
interacting with them in a way that increases sales.

Mobile marketing targeted by offline habits.

Yoyo has a built-in mobile marketing platform, allowing personalised push notifications to be sent in just a couple of clicks. Push notifications are the most effective marketing channels available to brands and retailers today:

  • Average time until engaging with marketing................... 15 minutes for push notifications versus 6 1/2 hours for email
  • Average open rate for activity................................................. 90% average push notifications versus 23% for email
  • Click-through rate................................................................. 90% average push notifications versus 23% for email
  • Average coupon redemption.................................................................... 30% push notifications versus under 1% for email

Targeted push notifications are key.

A targeted push notification is 293% more effective than a push notification without targeting.

Yoyo goes beyond traditional targeting though, it aligns brands with the offline behaviours of individuals. And because 94% of sales still take place in a bricks and mortar context, offline habits are what really matter and what really drive footfall and sales.

Sources: Responstys survey 2014, ZipStripe survey 2015, Urban Airship study of 4 billion push notifications across 1,000 apps, Forrester's "Push Mobile Engagement to the Next Level"

Reach out to new customers with Yoyo Marketplace.

Yoyo Marketplace helps brands and retailers engage with potential customers. The process has been created solely to drive customer action and create revenue.

Send push notifications to targeted groups, informing them of special offers, vouchers or discounts and create meaningful action.

Interested in Yoyo Marketplace?

Create Your Own App Experience

Create your own branded loyalty experience, without having to invest time and effort in developing yourself. The Yoyo white label wallet for hospitality, quick serves and coffeehouses.

Features for your branded app include:

Points

Pre Ordering

Targeted Marketing

In Store Payment

Vouchers

Data & Insights

Stamp Cards

Brand Sponsored Offers

Segmentation